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Project Bluecollar - Outsourced Marketing for Trades

Trade Website & Marketing Pricing

Choose a once-off website build with no retainer, or a monthly subscription that keeps working for you. Upgrade or adjust as your crew grows.

No Retainer Required

Once-Off Website Builds

An instant, credible online presence: paid once, yours to keep.

Once-off

Essentials: 1-Page Build

A streamlined, professional single-page site that turns local searchers into direct WhatsApp leads.

R1,850 once-off

No retainer required

  • 1-year .co.za domain registration included
  • Single-page, mobile-first layout: hero, core services, service areas & contact
  • Click-to-Call & Click-to-WhatsApp buttons
  • Basic on-page SEO (business title, trade service & suburb)
  • Full ownership of your domain & digital assets
Get This Build

Once-off

Standard: 2-Page Build

Dedicated space to detail your services, past projects, and specific service areas.

R2,850 once-off

No retainer required

  • 1-year .co.za domain registration included
  • Home page: hero, trust badges, quick quote trigger & testimonials
  • Services & gallery page with photos of past job site work
  • Embedded Google Maps location
  • Click-to-Call & WhatsApp lead routing
Get This Build

Monthly Retainer

Monthly Subscription Tiers

Predictable pricing that scales your visibility and lead flow as your business grows.

Tier 1

LITE

“Get Listed & Found on Maps”

Solo tradesmen needing calls from Google Maps.

R750 / mo

No VAT charged • R950 setup fee

  • Google Business Profile setup & optimisation
  • Local Google Maps keyword targeting
  • Monthly Google post update
  • Automated review link generator
  • Direct call & WhatsApp routing on your listing
  • Quarterly performance snapshot
Get Listed

Tier 2

FOUNDATION

“Get Found”

Owner-operators needing a full digital identity.

R1,250 / mo

No VAT charged • R1,500 setup fee

  • Everything in LITE
  • Single-page conversion website
  • Click-to-Call & WhatsApp CTA
  • Google Business Profile optimisation (category, suburb & service tuning)
  • Basic local SEO for suburb & service
  • Automated review request system
Get Started
Most Popular

Tier 3

GROWTH

“Get Seen”

Contractors with 1–3 teams ready to expand.

R3,450 / mo

No VAT charged • R3,500 setup fee

  • Everything in Foundation
  • Multi-page website (Home, Services, Suburbs, Portfolio)
  • Hyper-local SEO across multiple suburbs
  • 2x monthly Google Business posts
  • Basic ad campaign setup (ad spend billed separately)
  • Monthly performance snapshot
Start Growth Plan

Tier 4

LEAD

“Get Enquiries”

Multi-crew teams needing high-volume call flow.

R7,500 / mo

No VAT charged • R6,500 setup fee

  • Everything in Growth
  • Advanced Google Search Ads management
  • Dedicated campaign landing page funnels
  • Call & WhatsApp lead attribution
  • Priority weekly campaign tuning
  • Monthly strategy & ROI review
Get Enquiries

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Need Something Bigger? Get a Custom Quote

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Frequently Asked Questions

What does a trade website include?

A Project Bluecollar website includes a mobile-first layout, Click-to-Call and Click-to-WhatsApp buttons, and basic on-page SEO for your trade and suburb, with a .co.za domain included on once-off builds. From FOUNDATION tier upward, it also includes Google Business Profile optimisation and local SEO, and higher tiers add multi-page site structure and ad campaign management.

How much does a website cost for a small business in South Africa?

With Project Bluecollar, a once-off trade website build starts at R1,850 for a single page, with no ongoing retainer. If you want continuous Google Business Profile management and local SEO on top of a website, monthly plans start at R750/month (no VAT charged), with setup fees disclosed upfront.

Do I need a website for my trade business?

A website gives local customers searching online a way to confirm you're legitimate and contact you directly, which is why most Project Bluecollar clients pair one with Google Business Profile management rather than relying on word-of-mouth alone. If you only need to be found on Google Maps for now, the LITE tier covers that without a full website.

Do you provide local SEO?

Yes, local SEO is included from the FOUNDATION tier upward, covering suburb and service keyword targeting, Google Business Profile optimisation and an automated review request system. GROWTH and LEAD tiers extend this to hyper-local SEO across multiple suburbs and more frequent Google Business posting.

How does the monthly service work?

Each monthly tier (LITE through LEAD) covers ongoing work rather than a one-time delivery: Google Business Profile management, local SEO, review generation and, on Growth and Lead, ad campaign management, billed monthly after an upfront setup fee. You can see exactly what's included at each tier above, or contact us if you're not sure which one fits.

Do I need a long-term contract?

No. Every subscription tier runs on a flexible, month-to-month basis with no lock-in period, so you can upgrade, downgrade or cancel at any time with reasonable written notice. Once-off builds have no retainer or ongoing commitment whatsoever: once your site is delivered, you owe nothing further.

Are there any hidden setup fees?

No. The once-off setup fee shown against your chosen tier (or the price of a once-off build) is the only upfront cost, and it is disclosed before you commit to anything. That fee covers your domain setup, site build and Google Business Profile configuration. There are no additional charges added later, and any optional extras (such as ad spend on Growth or Lead) are always agreed with you in advance.

Is ad spend included in the monthly fee?

No. Your monthly subscription fee covers our time managing and optimising your campaigns, not the media budget itself. Any Google Search Ads or Meta ad spend on the Growth and Lead tiers is billed separately, is paid directly into your own ad account (never through us), and is agreed with you before any campaign goes live, so you always know exactly what you're spending and where.

How fast can my site go live?

Most once-off builds and LITE/FOUNDATION/GROWTH tier sites are designed, built and deployed within 7 business days of us receiving your business details and onboarding voice note. Larger GROWTH and LEAD builds with multiple pages, ad funnels or custom service area content may take slightly longer, and we'll always confirm a realistic timeline with you upfront before work begins.